It’s Time to Delegate: How Business Owners Can Let Go and be Highly Productive


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It’s Time to Delegate: How Business Owners Can Let Go and be Highly Productive

We’ve all made our New Year’s resolutions. By now, many of you have broken them. It’s okay. My “no drinking wine during the week” resolution was foiled 5 days in. But, that’s okay, we move on and focus on other things.

On the business side, we have separate resolutions, which may be more realistic and attainable. For me, it’s all about delegating. When I say that word, I literally cringe. As a business owner and control freak, the thought of delegating makes my heart race. Hence, why I broke my personal resolution of not drinking wine during the week.

I’m sure some of you have and are going through the same thing. You think that it will take so much time explaining the task that you’re better off doing it. After all, you will do it best, right? Also, what if your staff member makes a mistake or doesn’t do it the way you would? It’s your name on the business. It’s your reputation.

I’ve had these thoughts, time and time again. BUT….as I have slowly learned, in order to be successful, you can NOT do it all. You need to delegate. The job will get done. Mistakes will be made. It will be okay. And you will be so relieved.

Delegating allows you to focus on what you are supposed to be doing. It took me a while to get here, but giving up some of my responsibilities was the best decision ever. Here’s what worked for me.

What’s Your Weakness?
A good friend once told me that I should focus on what I am good at and hire someone to handle the jobs that are not my specialty. Bottom line, what do you not like to do? If you are not good at bookkeeping and accounting, outsource that.

The amount of time that I was spending on the business expenses, invoices and profit and loss statements was taking me away from what I’m really good at. I’m a publicist, not a bookkeeper. 2017, I outsourced a bookkeeper. That took three jobs off my plate. What a great feeling!

Prioritize
Think about your top priorities. What can you give up? What will free you up to do your actual work? You will need to think through your top delegation priorities and how you will assign, track and manage the delegated work.

Focus on your biggest priorities first. Ask yourself these two questions:

1. Does this need to be completed now?
2 Do I need to do this task myself or can someone else?

As I sit here and write this, I am thinking of all of the press pitches that I have to do. So, I am going to take my own advice and delegate the rest of this blog to be written by one of my staff members. Last year, I never would have done this, but Evelyn, take it away.

Thank you, Alison. Type A personalities, if you find yourself in that category you’ll know exactly where I’m going with this. It’s complicated to accept the idea that there are other people who can help you get the job done and believe it or not, if you find the right people they can get it done the right way. I think that’s the best tip I’ve learned about accepting help — it won’t be so painful if you find people you not only trust but that are similar to you.

Alison has created a team that works in the way she does. We are motivated, determined and constantly ready to hustle and get the job done. We know the way we want the job to get done and we do just that.

Let Go
Letting go allows for more work to get done at a quicker pace. Mistakes will be made and sometimes it may not be done the exact way you hoped, but it will not be the end of the world.

Trust the process and the people you have on your team, they’re there for a reason. As you grow, you will have more responsibilities and you can’t do everything.

Remember, you can’t do it all!

What has worked for you? We would love for you to share some of your tips on delegating!

About Alison Podworski

Alison Podworski has always been fascinated by the news; watching it, reporting it and now pitching it. Alison began her career in the television news industry right out of college in New York and quickly moved up in the Springfield, Massachusetts and Providence, Rhode Island television markets. She covered everything from the September 11th terrorist attacks to Presidential campaigns. Alison later transitioned into the marketing and public relations side by working with clients in industries from banking and insurance to medicine. Alison also worked with ABC’s Extreme Home Makeover Suffield, CT edition in planning the cast and crew after party. Through hard work and experience in the news industry, Alison garnered national, regional and local press for clients. In 2014, Alison opened Alison May Public Relations, a boutique public relations firm specializing in PR and social media. Through her experience in the news industry and corporate world, Alison continues to garner national, regional and local press for clients. A native of Western Massachusetts, Alison lives locally with her husband and three beautiful young girls.

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