While working in the wonderful but crazy world of Public Relations, it’s hard to figure out exactly what works and what doesn’t, at least right away. You spend time working with many different clients trying to master the best techniques to benefit them.
It can be frustrating to not always have success stories about getting your clients the specific press that you both wanted, or not always hearing back from reporters.
It’s overwhelming at times to focus on all the different clients you have, equally.
There are a few key lessons I have learned along the way that have helped me tackle the life of a successful PR specialist.
1. Each client is different
It can be challenging working with a variety of clients who work in so many different fields. Techniques that work for one client may not do anything for another. It is important to be open to an array of strategies to help grow each of your companies and get them the press most relevant to them.
It’s hard to focus on each client and make sure you are giving them all the attention that they need. That’s why it is important to have a plan for each of your clients, and treat each one individually. If you do it that way, it lowers the risk of grouping all your clients together as if they are all the same.
2. Social Media is your best friend
By far one of the most useful tools in PR is social media. It’s easy to keep track of and gives you so many connections you may not have had otherwise. Whether it is for reporters or people with similar interests as your client, these platforms will allow you to gain contact.
3. Crisis plans are key
You may not ever need to use it, but it is more than crucial that there is a crisis plan in the back of your mind. Most crises can be dealt with, if they are handled the right way.
So, be willing to try different strategies and constantly keep your mind open to new, creative ideas for clients.
Alison Podworski has always been fascinated by the news; watching it, reporting it and now pitching it. Alison began her career in the television news industry right out of college in New York and quickly moved up in the Springfield, Massachusetts and Providence, Rhode Island television markets. She covered everything from the September 11th terrorist attacks to Presidential campaigns. Alison later transitioned into the marketing and public relations side by working with clients in industries from banking and insurance to medicine. Alison also worked with ABC’s Extreme Home Makeover Suffield, CT edition in planning the cast and crew after party. Through hard work and experience in the news industry, Alison garnered national, regional and local press for clients. In 2014, Alison opened Alison May Public Relations, a boutique public relations firm specializing in PR and social media. Through her experience in the news industry and corporate world, Alison continues to garner national, regional and local press for clients. A native of Western Massachusetts, Alison lives locally with her husband and three beautiful young girls.