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Breaking in the News. Build Buzz for Your Brand
What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company? What if you have the opportunity to be on the news as an expert?
It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media. You don’t need to pay thousands of dollars a year to a public relations agency. Getting press coverage can be done yourself; you just need to know what it takes to be newsworthy.
Breaking in the News. Build Buzz for Your Brand reveals how the media works and what journalists are looking for. The book explains how to get featured in magazines, podcasts, and television news. In this book, Alison teaches you the best ways to prepare for your media interview, how to establish relationships with journalists, and how to get. the media to call you back for interviews.
You will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies. Breaking in the News. Build Buzz for Your Brand breaks down how to get the media’s attention when they are receiving hundreds of pitches a day, what to wear, how to look like a pro during the interview and how to maximize the most out of your media exposure to raise brand awareness.
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Our clients have been featured in countless media outlets including:
Be the expert. One of the keys to public relations is pitching yourself as an expert in your field.
Testimonials
Ashley Brodeur
Owner of Active Lifestyle Fitness
Knowing that Alison was interested in health and fitness, I asked if she would be interested in helping me with some marketing/PR for my fitness business. I have lots of ideas but have the common small business owner problem of being pulled in too many directions to make most of my ideas a reality. Alison has solved that problem for me and brought so much more to the table. She pitches ideas to me, and me to her, then she runs with it. She really takes the time to hear and understand the message I want to send. Within 6 weeks of working with Alison, she had already created a campaign and gotten me a radio and television interview. Within 3 months of working with Alison, we had our busiest month since we opened 3 years ago! Alison is a hustler and always does what is best for her clients.
Kyle Reyes
CEO of The Silent Partner Marketing
As a former producer turned marketing guy...I've got my pick of PR firms to work with. But Alison May takes the cake. Her in-depth expertise of the needs of the media...balanced with the demands of her clients...brings a unique understanding of the world of Public Relations to the table. Alison May Public Relations goes above and beyond the call of duty, effectively serving two masters - the media and the clients - with a professionalism and charisma that helps her raise the bar for every PR firm out there.
Chris Carter
CEO Approyo
Alison May Public Relations has been an incredible asset to Approyo and myself. With her hard work and efforts, we have garnered tremendous media coverage and support since we brought her and her team on board. Without her, we would not be as successful as we are today.
Brenda Sjoberg
Professor at WNE
Alison moves her audience to act by sharing cutting-edge tips and techniques in PR everyone should hear and practice. She provides great insight on how to get a business or nonprofit in the media in an enlightening and entertaining lecture.
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