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Nike recently made a very bold move and it’s blowing up on social media. Many athletes, actors and millennials are supporting the brand’s decision to have Colin Kaepernick as the face for their new “Just Do It” campaign.

While others are disgusted with Nike’s move as they burn sneakers and boycott the company. Nike has and will lose a large percentage of their customers due to this campaign. Nike’s shares fell 3.2% as the boycott grew and I expect them to lose more money this week.

However, as they have lost customers, I don’t see this hurting the company long term. This campaign was a very calculated decision. Nike’s target audience is younger consumers. And those are the customers who like and buy from the companies who take a social stance.

Gino Fisanotti, Nike’s vice president of brand for North America told ESPN that the new version of the campaign is meant to specifically speak to 15-17-year-olds.

More and more companies are taking a social stance because they believe that's what their customers want. 

A study in January revealed that 66 percent of consumers want organizations to take a stand on political and social issues. From H&M to Pepsi and Ben & Jerry’s we continue to see big brands share their beliefs in their marketing.

But is mixing politics and social issues a smart move for brands? While it may work for some, I believe that it can be a slippery slope for many.

As a company, you have to be ready for the ramifications, customer loss and negative press. You must ask yourself if it’s worth it.

I recently had a conversation with my twelve-year-old daughter about dating and falling in love. I knew that it would be coming, but I wasn’t exactly ready for it. I mean who is?

As my firstborn informed me, things are not like they were “back in the day” when I was her age. I just turned 42 and in a child’s mind, that’s REALLY old. 

For her privacy, I’m keeping our conversation out of the blog, but I do want to share some advice that I gave her. A lot of this advice was given to me later on in life and I wish that I had gotten it sooner. But, I believe all girls should hear something similar to this.

Fall in love with yourself first
You can’t love someone else until you love yourself. I want you to look in the mirror and smile back at that beautiful girl. You are beautiful inside and out. You are smart, strong and have such love for your family and friends. You must see that before a boy does. 

Always be you
A boy should like you for who you are, not for who he thinks you should be. Pick a boy who falls in love with your soul first. He must love you for your inner beauty, your intelligence, your sense of humor, and your compassion for others. That is what attraction should be.

Don’t chase a boy
You want a boy with self-confidence who is not afraid to ask you out. Call me old-fashioned, but I don't think that girls should not chase boys.

You will have your heart broken
You will hurt and it doesn’t get easier as you get older. Give it time and turn to your mother, sisters, and friends for support. Crying, friends and ice cream will help.

Don’t rush
This is true in every aspect of your life. Take your 20’s to enjoy your life, career, and friends. Don’t be pressured into doing anything that you don’t want to do. Regardless of what boy’s say, you are not cool if you take part in certain things.

Never let a boy make you feel unattractive
It takes years to build self -confidence and a boy should never let you feel unattractive. If he does, move on- immediately.

Perfection doesn’t exist.
Nobody is perfect. You are not. I am not. And boys are not. You must accept their flaws and love their other qualities.

You will know when you are in love. He will build you up, he will be proud of you, he will smile when he sees you, he will brag to his friends about you, he will be faithful, he will hold your hand, he will tell you that you are beautiful when you have the flu and he will do anything and everything possible for you. And you will do the same for him.

 

 

I haven’t posted a Friday Favorites in probably about two years, but today it’s back! It’s back because I had recently had an opportunity to try Fascial Stretch Therapy

I’m sure that you are shaking your head wondering what is Fascial Stretch Therapy. I was thinking the same thing when Ashley Brodeur of Active Lifestyle Fitness told me about this unique form of stretching.

We all know how important stretching is for us. But how many of you really take the time to stretch? I’m right there with you. I always say that I have to do it, but I NEVER do.

What is FST?
Fascial Stretch Therapy also is known as FST is a method of assisted stretching that focuses on the manipulation of the fascia. What’s fascia? Fascia is the connective tissue system of the body that penetrates through and wraps around muscles, nerves, and organs.

What Happens?
I began my session laying flat on a table listening to relaxing music. I will admit that the hardest thing for me was to relax and let Ashley move my muscles as she needed to. But after a few minutes, I was able to decompress and let her work her magic.

Ashley started lightly stretching my legs (I was hoping that this would make me taller). But, no luck there.

She then began to open up my hips, which felt amazing by the way. All of the stretching was not what we are used to with stretching. It was light pulling, yet felt effective. It was not painful in any way.

FST involves your entire body, from your legs and hamstrings to your glutes, arms, and neck.

The 50-minute session flew by. I definitely could have stayed there much longer.

The Benefits
FST is pain-free. I can personally say that nothing hurt when Ashley performed it on me. FST is said to help reduce pain and stress. It also said to improve sleep, mobility, and posture. (All of these I need). This type of stretching is also known to improve the mobility of your muscles and fascia.

The Findings
Ashley has gone through a rigorous training program and knows exactly what to look for when she is performing FST. After your first session, she will be able to tell you what is tight, off balance or needs improvement. She says that has seen people who don’t need much stretching at all and some who should get the therapy every day.

In my case, she found some tightness in my left should which she was able to work out. My glutes were also tight, but nothing out of the ordinary.

My Results
I have a very difficult time sleeping and the night that I had FST done, I found that I fell asleep much faster than the average night. I also felt more relaxed throughout the day.

Would I do it Again?
Absolutely! The benefits are amazing and to spend 50 minutes relaxing while knowing that you are helping your muscles is a win-win. I highly recommend that you try FST with Ashley. For more information go to Activelifestyle.com.

And if you try it, let me know what you thought about it!

Cheers to the weekend!