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We’re excited to announce our new video blog question and answer series. Today’s question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can’t predict what can happen, but you can prepare.

Create a plan and appoint a spokesperson. Figure out who is going to handle social media, customers, the media and the internal communication. Go over the plan with your staff and you will be one step ahead of the game, should anything happen. Don’t let an issue become a public relations nightmare for you. Watch why every business needs to have a crisis communications plan.