Today we’re talking about your marketing budget. I’m going to let you in a little secret….you don’t need a 100,000 dollar budget to successfully market your business, but you do need to be doing the right things.
If you’re only doing traditional advertising and not effectively using video, social media and pr…you are falling behind, way behind.
First, are you creating videos? What about video blogs? When you take well-produced video as part of a pr and social media campaign, you can attract a targeted demographic for your product or service.
Secondly, Public Relations is the most cost effective way to market your business. You can’t take a commercial and promote it on social media and the internet. But….you can do that with press coverage.
If you don’t have PR, video and social media as part of your marketing budget…I highly suggest you re-work your line items and figure out a way to fit it in there. You won’t regret it. That’s it for today…stay tuned for more video blogs coming up.