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Communicating with your Public Relations team is critical. We need to know everything…from promotions and new products to hirings and firings. What you make think is a small story, may turn out to be a huge pitch to the media. So, make sure that you constantly update your marketing and PR team.

Don’t be afraid to speak up either. If you are not happy with how your PR campaign is going, let your team know. They can make adjustments to the plan and switch things up. Remember, you are partners with your Public Relations team. Communication is vital for a successful relationship.