Your business just won an award or you are part of a huge project in the area. You have a story to tell. A really good one. You’ve told the press about it, but they don’t seem interested. Don’t worry, you may just have to tweak a couple of things. Here are six ways to help you get the attention of the media.
Know the Media
Take the time to connect and communicate with journalists who cover your industry. And I don’t mean that you have to wine and dine them. Frankly, they are so busy they probably wouldn’t even have time to grab a cup of coffee.
The key to connecting with the media is to read and watch their stories. Share and comment on their stories through social media. There is no better compliment for a journalist than receiving great feedback on their stories. Mostly every journalist is on Twitter. Go there. Find them. And share their stories. The more you share and comment on their articles, the more they will get to know you and your business.
Kill the Press Release
Press releases are becoming archaic. Sometimes they are needed. For example, if you have an announcement or an event to tell the media or public about, a press release comes is the way to go. And if you do write one up, keep it short. Journalists are extremely busy and you need to grab their attention in a couple of lines.
It’s all About the Pitch
A pitch is your story. Public Relations is all about storytelling. Journalists are looking for that story. The pitch is your story summed up in a couple of sentences with key talking points. When writing it I want you to ask these questions. Why is your story important to the reporter and their readers/viewers? What is the takeaway? What are you doing that’s different? Did something just happen in the world that you can talk? If so, tell the media!
HARO (Help a Reporter Out) is my favorite resource and it’s FREE! This online service is where reporters, bloggers, and producers put out the stories that they are working on and request sources to provide content. From small blogs to Forbes to Dr.Oz, the media outlets on here are amazing. The stories come out Monday-Friday at 5:30 am, 12:30 pm and 5:30 pm. The key is to act quickly. If you see a story that would be a good fit for you or your business, respond immediately, even if their deadline is tomorrow. We have garnered dozens of press mentions by using the service and I highly recommend that you join. Did I mention that it is free?
Say Hello to the Camera
Videos are essential in helping you build your brand. You must put content out there. But don’t just put anything online. It should be quality content and useful for your clients or customers. Most importantly- be real. Show them who you are, take them behind the scenes of your company, introduce them to your team, and have fun!
Write, Write and Write
The more that information that you provide as an expert, the better chance you have to get news coverage. Look into becoming a contributing writer for media outlets in your industry. Many blogs are looking for contributing writers. For example, Huffington Post and Entrepreneur Magazine have a dedicated page for people to pitch their articles.
There are many other ways to get press coverage, but start with these and you will be on your way to getting your name out there.
Let us know how it goes!