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Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.

Today’s Friday Favorites kicks off with one of the best places to grab a quick, delicious meal.  Let me introduce you to Green Leaves to Go in Agawam, Massachusetts. Owners and sisters Rose LaFleur and Lois Rossi make their gourmet creations inside Nina’s Cookies in Feeding Hills, Massachusetts. In the morning, they serve up a breakfast sandwich that keeps you full till Noon. For lunch, take your pick of fresh salads or sandwiches. One of their specials the other day was a sweet citrus salad – mixed greens topped with a scoop of our cranberry walnut chicken salad, Vermont cheddar & a medley of chopped apple & oranges soaked in fresh squeezed lemon & honey. How good does that sound? Whether you opt for take-out or you’re providing lunch for the office or an event, Green Leaves to Go is a must try. Once you go there, they will become your favorite…I guarantee it.

When I started my own Public Relations firm, I turned to my friend and mentor, who owns his own marketing agency. Kyle Reyes of The Silent Partner Marketing shared a ton of advice with me and continues to do so. You want to know what the best piece of advice he gave me was? He told me to start blogging. To be honest, I was Very apprehensive about that. All I could think of was: who wants to read my blog? What will I write about? Will they be any good? How will I find the time?  Well, I conquered my fears and Kyle was right. Blogging helps you and your business grow. For those of you who are nervous or questioning the power of blogging, I’ve compiled several tips on on how to blog and reasons to start writing.