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Your business just won an award or you are part of a huge project in the area.  You have a story to tell. A really good one. You’ve told the press about it, but they don’t seem interested. Don’t worry, you may just have to tweak a couple of things. Here are six ways to help you get the attention of the media. 

Know the Media

Take the time to connect and communicate with journalists who cover your industry. And I don’t mean that you have to wine and dine them. Frankly, they are so busy they probably wouldn’t even have time to grab a cup of coffee. 

The key to connecting with the media is to read and watch their stories. Share and comment on their stories through social media. There is no better compliment for a journalist than receiving great feedback on their stories. Mostly every journalist is on Twitter. Go there. Find them. And share their stories. The more you share and comment on their articles, the more they will get to know you and your business. 

It’s 11 pm and she is beyond exhausted. Her makeup is still on from the day. Mascara is running underneath her eyes. Her pink sweater has stains from making dinner.

This mother of three spent the last 12 hours running a company, bringing her children to and from activities, making dinner, answering emails, coordinating schedules, paying bills, giving baths and doing homework. 

The laundry is on the floor. The lunches are not made and her “to do” list continues to grow in her head.

On the verge of tears, because she is so overwhelmed, she doesn’t even have the energy to put on her pajamas.

As she sat on her bed, eyes barely able to stay open she takes the three notebooks from her nightstand. 

Imagine this- you spend years working to maintain a stellar reputation. You work countless hours building your brand and business. But within 10 minutes, your company’s name is all over the media and internet. Your five-star reviews have gone to one-star and the media is knocking on your door. You are now dealing with a major public relations crisis and it’s all because of one thing that you may have written or said.

That scenario happens all of the time to large corporations and small businesses. Take for example Google. Most recently a senior software engineer, wrote a 10-page “manifesto” condemning Google’s diversity efforts and claiming men are biologically more predisposed to working in the tech industry than women. That memo was leaked and within hours was all over the media. Google’s CEO was then scrambling to address the issue internally and externally. That employee has since been fired.