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Today we’re talking about how social media and PR work together. Before twitter, facebook and snapchat, the only way to let people know that you and your company were going on to be on the 10 pm news is an email blast or a phone call.

Journalists are fortunate to see and experience things that many people will never get to. During my time as a television reporter, I was able to shoot guns with a tactical training unit, interview celebrities and cover political campaigns. But, nothing ever prepared me for September 11th.

They squeeze the last drop out of the toothpaste because they’re on a budget, a tight budget.