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Treat people how you want to be treated. That was engrained in my head at a very young age, and I now say it to my children everyday. It baffles me how many people don’t follow that in their personal and professional lives.



Today we’re talking about the reality of press coverage

As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.

It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.