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Today we’re talking about the reality of press coverage

As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.

It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.



Today we’re talking about looking great for your unplanned media interview. Your PR team has been pitching you as an expert to the media – and one day you get the call that a reporter wants to interview you. This is great news…. but they’ll be at your office in an hour. Not so great news if it’s casual Friday in your office.