I have to admit that when Kyle Reyes of The Silent Partner Marketing told me to get on Snapchat, I was apprehensive. I thought it was just for teenagers and twenty-something-year-olds to share pictures. But, I was clearly wrong and I’m now telling all of my clients to get on board. Here’s why.

Have you ever held back on telling someone something? Maybe you didn’t think it was a good idea or you were afraid of what they thought. Don’t do that. Communication is key in both your personal and professional life. Don’t ever hold back. If you do, you may be miss out on a great opportunity.

It’s a battle that no one is going to win…the battle to be perfect. I’ve struggled with it all my life. From wanting the perfect body, to striving to be the perfect mom, wife, friend, and business owner.

Communicating with your Public Relations team is critical. We need to know everything…from promotions and new products to hirings and firings. What you make think is a small story, may turn out to be a huge pitch to the media. So, make sure that you constantly update your marketing and PR team.

They work long hours, stand out in the worst weather conditions and get blamed if the weather forecast is wrong. That is the life of a  meteorologist. On today’s Blab:“Be Seen. Be Heard. The Public Relations and News Show” we talk to Brian Lapis, chief meteorologist at WWLP in Springfield, Massachusetts. Brian has been with the NBC affiliate for 19 years and has heard and seen it all. Brian gives Kyle Reyes of The Silent Partner Marketing and I the inside scoop as to what his job is like, the life of a public figure and what he would say to future broadcasters and meteorologists.

Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.

Has anyone ever told you that they will have something to you by a certain day? That day comes and goes and you don’t hear from them. It’s frustrating – right?

Today we’re talking about tips on working the media. As a former journalist, I can tell you first hand that these are extremely important.

Today we’re talking about the reality of press coverage

As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.

Have you ever called someone and when they don’t answer, you text them? How about if you send an email, then you send a text saying, I just emailed you?I’m guilty of both of these things and being a “little” impatient.

2015 has been a whirlwind of a year. Last year at this time, I NEVER would have thought that I would be where I am now. If you told me that I would be going to New York City to tape on Dr.OZ and MSNBC, I would have called you crazy. It’s surreal. More like unreal. I know that it didn’t happen because of luck. I know that it happened because of a variety of things. I am here to say that hard work and persistence pays off. I am here to say that you can do anything that you put your mind to.

When people ask me what I do and I tell them I’m in public relations, their reaction is all very similar. It goes something like this, “Ohhhh…that sounds exciting.” PR is exciting – I love it.  But, for many folks, that seems to be all they know about it. In addition, somehow PR gets meshed into the job category of marketing and communications. Well, it’s not either of those.

Most of us can say that we’ve had a “not so nice” boss at one point in our lives. But, it’s these bosses that help us realize when we’ve got something good. The best bosses are the ones who have the biggest impact on our careers, and inspire us to grow and be successful.

We’re excited to announce our new video blog question and answer series. Today’s question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can’t predict what can happen, but you can prepare.

A recent study came out that more children will come down with anxiety issues and act out due to their parents being on smart phones. Great.

How many of you work while you are on vacation? Even if it’s for an hour a day? Does your “out of office” email reply mean nothing in your world or do you even put it on?