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  • Journalists are fortunate to see and experience things that many people will never get to. During my time as a television reporter, I was able to shoot guns with a tactical training unit, interview celebrities and cover political campaigns. But, nothing ever prepared me for September 11th.

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    Today we’re talking about how to set yourself apart from your competition. Whether you are trying to get new business or working to maintain your existing clients…you need to do what everyone else isn’t. So…we’re going back to basics.

  • I have to admit that when Kyle Reyes of The Silent Partner Marketing told me to get on Snapchat, I was apprehensive. I thought it was just for teenagers and twenty-something-year-olds to share pictures. But, I was clearly wrong and I’m now telling all of my clients to get on board. Here’s why.

  • Have you ever held back on telling someone something? Maybe you didn’t think it was a good idea or you were afraid of what they thought. Don’t do that. Communication is key in both your personal and professional life. Don’t ever hold back. If you do, you may be miss out on a great opportunity.

  • When Jenna Jorge of The Goodman Speakers Bureau called me about the opportunity to interview Steve Wozniak, the co-founder of Apple and inventor of the personal computer, I will admit that I was speechless. If you know me, it takes a LOT for me to be silent. I’ve interviewed political figures, criminals, and celebrities before, but come on…Steve Wozniak…he is a genius. A month from now, I’ll have the opportunity that only a handful of journalists get when I sit down him for a one-on-one interview. I will be sharing the stage with a man they call “Woz” and we will share his story.

  • Ever wonder what it’s like about to be a television news reporter? Today on “Be Seen. Be Heard: The Public Relations and News Show,” we talk to Jason Frazer of WFSB in Connecticut. Jason, a news reporter talks about the life of a journalist, what his typical day is like and how to get your story told. It’s not just about sending a press release. It’s about relationships, is it really news and how you pitch it.
  • They work long hours, stand out in the worst weather conditions and get blamed if the weather forecast is wrong. That is the life of a  meteorologist. On today’s Blab:“Be Seen. Be Heard. The Public Relations and News Show” we talk to Brian Lapis, chief meteorologist at WWLP in Springfield, Massachusetts. Brian has been with the NBC affiliate for 19 years and has heard and seen it all. Brian gives Kyle Reyes of The Silent Partner Marketing and I the inside scoop as to what his job is like, the life of a public figure and what he would say to future broadcasters and meteorologists.

  • Are you blabbing? If so, congratulations you are ahead of the game. Blab is that latest live-streaming video platform that is quickly taking off. I guarantee that within the next 6 months you will be hearing a LOT about Blab.

  • Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.

  • Welcome Back. Last time we gave you three ways to get media exposure. Today, I am revealing three more.



    First, make sure you include video and images in your pitch.




  • Today we’re talking about tips on working the media. As a former journalist, I can tell you first hand that these are extremely important.



  • Today we’re talking about the reality of press coverage

    As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.

  • Where did these wrinkles come from? Gray hairs? Why do I look so tired? I eat a cookie and gain 5 pounds. I swear this all happened at once. Ladies and gentlemen, can you relate? In two weeks, I am turning 40, big gulp.

  • Have you ever called someone and when they don’t answer, you text them? How about if you send an email, then you send a text saying, I just emailed you?I’m guilty of both of these things and being a “little” impatient.

  • 2015 has been a whirlwind of a year. Last year at this time, I NEVER would have thought that I would be where I am now. If you told me that I would be going to New York City to tape on Dr.OZ and MSNBC, I would have called you crazy. It’s surreal. More like unreal. I know that it didn’t happen because of luck. I know that it happened because of a variety of things. I am here to say that hard work and persistence pays off. I am here to say that you can do anything that you put your mind to.

  • Most of us can say that we’ve had a “not so nice” boss at one point in our lives. But, it’s these bosses that help us realize when we’ve got something good. The best bosses are the ones who have the biggest impact on our careers, and inspire us to grow and be successful.

  • We’re excited to announce our new video blog question and answer series. Today’s question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can’t predict what can happen, but you can prepare.

  • A recent study came out that more children will come down with anxiety issues and act out due to their parents being on smart phones. Great.

  • Does work/life balance exist? How are other business owners managing their time? Today on Blab, Jennifer Berson of Jeneration PR joins us to discuss what works for her.