I have to admit that when Kyle Reyes of The Silent Partner Marketing told me to get on Snapchat, I was apprehensive. I thought it was just for teenagers and twenty-something-year-olds to share pictures. But, I was clearly wrong and I’m now telling all of my clients to get on board. Here’s why.

It’s the fastest growing social media platform out there, but many companies are hesitant to jump on board with it. I’m talking about Snapchat. By some estimates, the app has more than 200 million monthly active users.