Let’s face it, many business owners are Type A personalities. I’m one of them and that carries over to every aspect of my life. We all have one major problem: letting others take over our projects. But, how many of you “control freaks” are feeling overwhelmed in your job? Your responsibilities continue to grow, lists get longer and frankly there’s just not enough time do everything.
Today we’re talking about your marketing budget. I’m going to let you in a little secret….you don’t need a 100,000 dollar budget to successfully market your business, but you do need to be doing the right things.
Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.