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  • Don’t Underestimate the Value of Social Media

    I was recently told by a business owner that he sees no value in social media and that it’s not increasing their revenue, so why do it.

  • Friday Favorites: A Publicist’s Perfect Clients

    I’ve taken a couple weeks off from writing my Friday Favorites and I’m finally back at it. Today, it’s all about my clients.

    When I started my own firm I decided that I would only work with people who I truly believe in. I will NEVER help promote a product, person or company that I don’t feel passionate about.

  • Speak Up or Miss Out on Media Coverage

    Have you ever held back on telling someone something? Maybe you didn’t think it was a good idea or you were afraid of what they thought. Don’t do that. Communication is key in both your personal and professional life. Don’t ever hold back. If you do, you may be miss out on a great opportunity.

  • The Value of Public Relations

    Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.