This is not your usual public relations blog. In fact, it has nothing to do with public relations. But, as a mother and business owner, I felt compelled to write this to the moms out there.
Recently, I asked one of my employees when she was born. I nearly had a heart attack. She was born the year I graduated high school. Yikes… I’m only 40 but that makes me feel really old. How can she be so young? And most importantly, can she really handle the pressure at a public relations agency? Is she actually going to work hard? Will she feel entitled?
I usually write about businesses or products in my Friday Favorites. But, this week I’m straying from the norm. Today, it’s about friends. Without friends, where would you be? Well, I know that who and where I am today is partially because of my friends.
It was 11:30 at night and I just got home from my weekly segment on Newsmax TV in New York City. It’s a 2-hour train ride and another hour in the car to make it back to Western Massachusetts. I do this trip almost every Wednesday.
Do I get paid for it? No. Do I get paid to be on other news outlets? No. Do I have a hairstylist, makeup and wardrobe? No. Do I get paid to write articles? No.
You may be wondering why do I all of this? I’m a single mom of three girls, a business owner and soon to be a fill-in morning news anchor on Western Mass News. You would think that I have enough on my plate. Nah, there’s always room for more! Here’s why you should say yes to opportunities that come your way.
Know Your Reason
I do it because I absolutely love it, but it’s also about the journey. You can’t just snap your fingers and be where you want to be. What many people, especially younger folks (ugh I can't believe that I just went there), think is that it’s all about the dollar. Getting to the place you want to be and make the kind of money you desire takes time and a lot of hard work.
This opportunity to be on the news and write articles builds my personal brand and business. Doing these types of media appearances and articles are extremely important when it comes to raising awareness. It’s how you stand out.
Put in the Work
If you want press attention it’s going to be a lot of work. You may have to do an interview on a Saturday morning or wake up at 2 am. You will have to put work and family aside to be interviewed or write an article. And no, you don’t get paid by the media to appear on the news, but the press coverage is well worth it.
We all have goals and we must be willing to do what it takes to achieve them. For me, I have goals to continue contributing on the news and eventually have my own show on the network. In order to get there, I must do all of these things. I must say yes to every opportunity and stop being scared.
I’m sure there are times that you don’t want to do something because you are scared or tired. But when things make you scared that is when you should say yes to them. Stop letting fear dictate your life and seize the opportunities that will help you advance. Just say yes!
There has been a lot of great things happening here at Alison May Public Relations. Over the next couple of months we will be unveiling some new and exciting projects that we are working on, so stay tuned!