Donald Trump is facing a major public relations crisis. Experts are saying that this could ruin his chance of becoming the next President of the United States.

This weekend, a taped conversation that the Republican Presidential candidate had with Billy Bush 11- years ago was leaked to the media. Conveniently, it came just hours before Wikileaks was planning on releasing emails from Hillary Clinton.

Today’s Friday Favorites is all about a college program that’s shaping the best and brightest communication professionals around. When I was in high school, the top journalism and communication schools were Emerson and Syracuse. Fast forward twenty years and Western New England University’s Communications Department has made a name for itself.

When you go to a restaurant, do you ever people watch?  Of course people are eating, drinking and having a little bit of conversation. But, what else do you notice? Are they on their phones?  For work… maybe. To check social media…perhaps. To play games…sometimes.

Communicating with your Public Relations team is critical. We need to know everything…from promotions and new products to hirings and firings. What you make think is a small story, may turn out to be a huge pitch to the media. So, make sure that you constantly update your marketing and PR team.

When people ask me what I do and I tell them I’m in public relations, their reaction is all very similar. It goes something like this, “Ohhhh…that sounds exciting.” PR is exciting – I love it.  But, for many folks, that seems to be all they know about it. In addition, somehow PR gets meshed into the job category of marketing and communications. Well, it’s not either of those.