Today we’re talking about being available for the media.

When the press calls and they say that they want to come by to interview you in an hour…they’re not kidding!

I have to admit that when Kyle Reyes of The Silent Partner Marketing told me to get on Snapchat, I was apprehensive. I thought it was just for teenagers and twenty-something-year-olds to share pictures. But, I was clearly wrong and I’m now telling all of my clients to get on board. Here’s why.