Today we’re talking about being available for the media.

When the press calls and they say that they want to come by to interview you in an hour…they’re not kidding!

Today we’re talking about looking great for your unplanned media interview. Your PR team has been pitching you as an expert to the media – and one day you get the call that a reporter wants to interview you. This is great news…. but they’ll be at your office in an hour. Not so great news if it’s casual Friday in your office.

Today we’re talking about the reality of press coverage

As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.

2015 has been a whirlwind of a year. Last year at this time, I NEVER would have thought that I would be where I am now. If you told me that I would be going to New York City to tape on Dr.OZ and MSNBC, I would have called you crazy. It’s surreal. More like unreal. I know that it didn’t happen because of luck. I know that it happened because of a variety of things. I am here to say that hard work and persistence pays off. I am here to say that you can do anything that you put your mind to.