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  • Choose Your Words Wisely: A Lesson in Reputation Management

    My parents once told me to choose my words wisely. It was an important piece of advice 20 years ago and it is even more relevant today. In this digital age, it is imperative that you think before you speak.

  • Don’t Bury Your Head in the Sand

    Have you ever been at work and made a Big mistake? Your initial instinct may be to hide it, ignore it, or even blame someone else. But, eventually you’ll tell your boss what happened and make a plan so it won’t happen again. The same thing applies to social media and public relations.

  • Publicists and Personal Trainers

    I hate the gym, yes I know that’s a strong word. But the thought of being on a cross trainer for 45 minutes is like walking on nails for me. I’m the type of person who will stop half way through. The only way that I’m successful at working out is when I’m with a trainer or in a group fitness class. I need to be pushed. I need motivation. I need a group of people around me. I need to be held accountable.

  • Why Every Business Needs a Crisis Communications Plan

    We’re excited to announce our new video blog question and answer series. Today’s question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can’t predict what can happen, but you can prepare.

  • Why Every Business Needs Public Relations

    A couple of days ago, I realized that I am a Public Relations junkie. I’m okay with that, as I could be addicted to worse things!  I have a passion to tell other people’s stories.  From start up businesses to someone trying to prevent cancer…everyone has a story to tell. I believe that every company needs public relations (this is not a plug for me…really!) Whether a company works with a public relations firm or they hire in-house…PR is essential.