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  • How the Media Works

    Ever wonder why when you are interviewed by the media and you are only on air for ten seconds? I explain how the media works today’s video blog!
  • Interviews Come First

    Ever send out a press release and never hear from the press? Yeah, it happens and you can’t blame them. Their email’s are flooded daily with press releases, story pitches, media advisory’s…you name it. But, say one day they do pick up your story and want to interview you, that’s great! So they call you to set up an interview, but you have a lunch appointment or a staff meeting at that time. One piece of advice, re-arrange your schedule, make that interview happen!  I have known people who declined interviews because they had plans during that time.  Listen, this is your one opportunity to be interviewed, don’t blow it. No, they can’t come back tomorrow or next week.  They want to do the story that day and it will most likely run in their 5-6pm newscast.  The press can Not and will Not wait. If you can’t make it, they will move on to someone else who can. A great example of making things happen is when CBS 3 Springfield wanted to interview Stevens Diamond Jewelers the day before Valentine’s Day. In the jewelry industry, V-Day is one of their busiest, but the manager figured out a way to be available for the press. Great job!

  • Managing Client Expectations in PR

    It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.

  • Speak Up or Miss Out on Media Coverage

    Have you ever held back on telling someone something? Maybe you didn’t think it was a good idea or you were afraid of what they thought. Don’t do that. Communication is key in both your personal and professional life. Don’t ever hold back. If you do, you may be miss out on a great opportunity.

  • The Most Coveted Internships: Tips on How to Get In

    Thousands of interns will spend their time filing papers and fetching coffee for the staff, but not for every student. This January, a group of young, enthusiastic students will be taking part in some of the competitive internship programs in the country. The application process is extremely difficult, but if chosen- these interns will have the opportunity to be involved in the most valuable, challenging and educational work.

  • Want Media Exposure? Be Available Now

    Have you ever called someone and when they don’t answer, you text them? How about if you send an email, then you send a text saying, I just emailed you?I’m guilty of both of these things and being a “little” impatient.