Today we’re talking about looking great for your unplanned media interview. Your PR team has been pitching you as an expert to the media – and one day you get the call that a reporter wants to interview you. This is great news…. but they’ll be at your office in an hour. Not so great news if it’s casual Friday in your office.
It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.
They work long hours, stand out in the worst weather conditions and get blamed if the weather forecast is wrong. That is the life of a meteorologist. On today’s Blab:“Be Seen. Be Heard. The Public Relations and News Show” we talk to Brian Lapis, chief meteorologist at WWLP in Springfield, Massachusetts. Brian has been with the NBC affiliate for 19 years and has heard and seen it all. Brian gives Kyle Reyes of The Silent Partner Marketing and I the inside scoop as to what his job is like, the life of a public figure and what he would say to future broadcasters and meteorologists.
2015 has been a whirlwind of a year. Last year at this time, I NEVER would have thought that I would be where I am now. If you told me that I would be going to New York City to tape on Dr.OZ and MSNBC, I would have called you crazy. It’s surreal. More like unreal. I know that it didn’t happen because of luck. I know that it happened because of a variety of things. I am here to say that hard work and persistence pays off. I am here to say that you can do anything that you put your mind to.