Ever send out a press release and never hear from the press? Yeah, it happens and you can’t blame them. Their email’s are flooded daily with press releases, story pitches, media advisory’s…you name it. But, say one day they do pick up your story and want to interview you, that’s great! So they call you to set up an interview, but you have a lunch appointment or a staff meeting at that time. One piece of advice, re-arrange your schedule, make that interview happen! I have known people who declined interviews because they had plans during that time. Listen, this is your one opportunity to be interviewed, don’t blow it. No, they can’t come back tomorrow or next week. They want to do the story that day and it will most likely run in their 5-6pm newscast. The press can Not and will Not wait. If you can’t make it, they will move on to someone else who can. A great example of making things happen is when CBS 3 Springfield wanted to interview Stevens Diamond Jewelers the day before Valentine’s Day. In the jewelry industry, V-Day is one of their busiest, but the manager figured out a way to be available for the press. Great job!