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  • HAMPTON ROADS, Va - A former journalist and media relations expert, Alison Maloni offers insights on how to manage your reputation on social media and in the news.

  • Conferences. They are great for education and fabulous for networking. Anyone who has been to a large conference has found value in them. But what are you doing to take it to the next level?



  • Today we’re talking about looking great for your unplanned media interview. Your PR team has been pitching you as an expert to the media – and one day you get the call that a reporter wants to interview you. This is great news…. but they’ll be at your office in an hour. Not so great news if it’s casual Friday in your office.


  • In todays vlog we’re talking about the importance of blogging. When I started my Public Relations firm, I received some very good advice from a friend. He told me to start blogging. To be honest, I was very apprehensive about it, but I did it and it’s the best thing I could have ever done.

  • When I started my own Public Relations firm, I turned to my friend and mentor, who owns his own marketing agency. Kyle Reyes of The Silent Partner Marketing shared a ton of advice with me and continues to do so. You want to know what the best piece of advice he gave me was? He told me to start blogging. To be honest, I was Very apprehensive about that. All I could think of was: who wants to read my blog? What will I write about? Will they be any good? How will I find the time?  Well, I conquered my fears and Kyle was right. Blogging helps you and your business grow. For those of you who are nervous or questioning the power of blogging, I’ve compiled several tips on on how to blog and reasons to start writing.

  • How are you getting your message out? If it’s through traditional media, you are falling behind.
  • Donald Trump is facing a major public relations crisis. Experts are saying that this could ruin his chance of becoming the next President of the United States.

    This weekend, a taped conversation that the Republican Presidential candidate had with Billy Bush 11- years ago was leaked to the media. Conveniently, it came just hours before Wikileaks was planning on releasing emails from Hillary Clinton.

  • I am honored to have a guest blogger this week. Janine Marin is a career coach and marketing mentor who helps transform the careers of women running their own business or climbing the corporate ladder. She partners with women who seek positive changes in their careers. Janine is sharing her tips on how to help career women build their personal brands. Enjoy!

  • I’ve been really slacking on my Friday Favorites, but I’m back at it!

  • Today’s Friday Favorites is without question this video by the Silent Partner Marketing.





    This is one of the most emotional and inspirational videos that I’ve ever seen. Honestly, I think that I’ve watched it dozens of times.

  • Today’s Friday Favorites is all about connections and courtesy. When was the last time that you received a hand written note in the mail? It’s probably been a while. But, when you find a special note in between all of your bills, how does it make you feel? I know that it makes me extremely happy! For me, it’s all about the simple things in life.

  • Today’s Friday Favorites is all about a college program that’s shaping the best and brightest communication professionals around. When I was in high school, the top journalism and communication schools were Emerson and Syracuse. Fast forward twenty years and Western New England University’s Communications Department has made a name for itself.

  • It’s been almost three months since New Year’s Day. Did you make a resolution? Have you kept it? According to Forbes, only about 8% of people keep their resolutions. I say forget resolutions. Make goals…realistic, achievable goals.



  • Today we’re talking about how social media and PR work together. Before twitter, facebook and snapchat, the only way to let people know that you and your company were going on to be on the 10 pm news is an email blast or a phone call.

  • Ever wonder why when you are interviewed by the media and you are only on air for ten seconds? I explain how the media works today’s video blog!
  • You have probably been hearing a lot about Snapchat around work. Your kids are most likely on it and celebrities and companies around the world are snapping away.  If you haven’t jumped on board with this social media platform…it’s time. I know what some of you are thinking: “Isn’t it for sending naked pictures?” I’m sure that people still do, but businesses and social media influencers do not do that. Now that your concern is cleared up, grab your phone and download the free app.

  • It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.

  • When I was 9 years old I decided that I was going to be a television reporter. Thanks to the guidance of Brenda Garton, I did just that. I was always fascinated by not only telling a story, but showing it. It wasn’t about me being on camera, it was all about the video, the images…what the viewers saw. Video combined with great sound bites takes the news or a specific message to a whole new level.

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    Today we’re talking about how to set yourself apart from your competition. Whether you are trying to get new business or working to maintain your existing clients…you need to do what everyone else isn’t. So…we’re going back to basics.

  • Facebook continues to be in hot water. Today, a New Scientistinvestigation has found that data from 3 million Facebook users who used a popular personality app, including their answers to intimate questionnaires, was left exposed online for anyone to access. 

    Online privacy is becoming more of a concern for consumers and now even advertisers. Recent news has some companies second-guessing the social media platform. 

    Brand Distrust
    Some brands are and having losing confidence in Facebook. A few large companies are already scaling back on their Facebook advertising. Proctor & Gamble and Unilever have been threatening to pull their advertising.  And according to Digiday, Adidas has already stopped buying video ads on Facebook and has not ruled out other cuts, said another executive, whom Adidas briefed on the matter.

    Now, don't shut down your page or pull your ads from Facebook just yet.  Once the dust settles and Facebook has fixed its kinks their advertising platform will be better because businesses and Wallstreet are demanding it. 

    The Cost of Advertising
    Facebook users may be inclined to share less data. The less data they share, the harder it is for advertisers to target their audience. If it becomes more difficult, the cost could go up too. 

    Advertising on Facebook isn’t getting any cheaper, Digiday says that in the first quarter of 2018, the average price per ad on Facebook jumped 49 percent, according to Facebook’s latest results.

    But, Facebook advertising is still far less expensive than traditional advertising. It's targeting tools are also increasingly effective. 

    Facebook also continues to develop sophisticated artificial intelligence to analyze user data. This will put the social media platform on top of the advertising marketplace. 


    Don't Rely on One Source
    Like anything else, don't put all your eggs in one basket.  Companies should be doing is exploring other advertising avenues for their brand.  Marketing managers should focus on other efforts to acquire new customers. The two things business owners should think about what additional ways can you market to people? And how are going to identify with your customer?

    Keep Advertising
    The worst thing a business can do is stop advertising. While you may need to tweak your advertising platform and plan, you must figure out how to cut through the noise. Do your research, reach out to professionals or hire an in-house marketing and advertising team. But you must reach your target audience somehow and advertising will help you get their easier. 

    Crisis Planning
    If there is one take away from Facebook's data scandal is that a crisis can hit any company large or small at any time. It is more important now that ever that you have an effective crisis plan in place. And review it often. The number one thing a company can do is be prepared and stay on top of the story. 


    Don't let Facebook's recent issue scare you off the platform, but I highly recommend you dive deeper into your digital advertising strategy and ensure that your message is getting to the right people. 

    I'd love to hear your thoughts on this and if you have switched to other advertising platforms. Share your thoughts on Facebook or Twitter!