I’ve taken a couple weeks off from writing my Friday Favorites and I’m finally back at it. Today, it’s all about my clients.
When I started my own firm I decided that I would only work with people who I truly believe in. I will NEVER help promote a product, person or company that I don’t feel passionate about.
Today’s Friday Favorites is dedicated to just one topic because: A) it doesn’t go with anything else; and B) it deserves this entire blog.
When I worked as a news reporter our newsroom would get dozens of press releases a day. Many of them were missing important information, way too long to read, or were just plain awful. Others, were well written, got right to the point and had a compelling story. Guess who got the coverage?
Imagine this. You’re sitting in the green room at Fox News or MSNBC. You are being prepped by the producer. Your heart is racing. Your palms are sweating. You make the walk down the long hallway to the live studio. You get the cue that you are two minutes away from going on the national television news. And you’re live.
They squeeze the last drop out of the toothpaste because they’re on a budget, a tight budget.
Have you ever held back on telling someone something? Maybe you didn’t think it was a good idea or you were afraid of what they thought. Don’t do that. Communication is key in both your personal and professional life. Don’t ever hold back. If you do, you may be miss out on a great opportunity.
Today we’re talking about looking great for your media interview. Keep in mind, these interviews will be all over social media… so not only do you want to sound your best, but you want to look great too! If you’re lucky enough to have a scheduled interview then you have time to plan. So hit your closet.
Today we’re talking about tips on working the media. As a former journalist, I can tell you first hand that these are extremely important.
Today we’re talking about the reality of press coverage
As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.
Where did these wrinkles come from? Gray hairs? Why do I look so tired? I eat a cookie and gain 5 pounds. I swear this all happened at once. Ladies and gentlemen, can you relate? In two weeks, I am turning 40, big gulp.
Have you ever called someone and when they don’t answer, you text them? How about if you send an email, then you send a text saying, I just emailed you?I’m guilty of both of these things and being a “little” impatient.
When people ask me what I do and I tell them I’m in public relations, their reaction is all very similar. It goes something like this, “Ohhhh…that sounds exciting.” PR is exciting – I love it. But, for many folks, that seems to be all they know about it. In addition, somehow PR gets meshed into the job category of marketing and communications. Well, it’s not either of those.