When I worked as a news reporter our newsroom would get dozens of press releases a day.  Many of them were missing important information, way too long to read, or were just plain awful. Others, were well written, got right to the point and had a compelling story. Guess who got the coverage?

I recently got together with some of my television news friends from the good ole’ days. Over the last 10 years, we’ve all gone our separate ways. Some stayed in the television industry, while others went into public relations and marketing. Either way, we all still have a strong connection.