Imagine this. You’re sitting in the green room at Fox News or MSNBC. You are being prepped by the producer. Your heart is racing. Your palms are sweating. You make the walk down the long hallway to the live studio. You get the cue that you are two minutes away from going on the national television news. And you’re live.
Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.
Today we’re talking about the reality of press coverage
As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.
The older I get, the more I believe in fate. I really think things happen for a reason.
Yesterday, a public affairs officer from the U.S. military in Afghanistan connected with me on LinkedIn. I immediately messaged him to thank him for what he is doing for our country.