You have probably been hearing a lot about Snapchat around work. Your kids are most likely on it and celebrities and companies around the world are snapping away. If you haven’t jumped on board with this social media platform…it’s time. I know what some of you are thinking: “Isn’t it for sending naked pictures?” I’m sure that people still do, but businesses and social media influencers do not do that. Now that your concern is cleared up, grab your phone and download the free app.
When people ask me what I do and I tell them I’m in public relations, their reaction is all very similar. It goes something like this, “Ohhhh…that sounds exciting.” PR is exciting – I love it. But, for many folks, that seems to be all they know about it. In addition, somehow PR gets meshed into the job category of marketing and communications. Well, it’s not either of those.