When I was 9 years old I decided that I was going to be a television reporter. Thanks to the guidance of Brenda Garton, I did just that. I was always fascinated by not only telling a story, but showing it. It wasn’t about me being on camera, it was all about the video, the images…what the viewers saw. Video combined with great sound bites takes the news or a specific message to a whole new level.
Communicating with your Public Relations team is critical. We need to know everything…from promotions and new products to hirings and firings. What you make think is a small story, may turn out to be a huge pitch to the media. So, make sure that you constantly update your marketing and PR team.