Have you ever called someone and when they don’t answer, you text them? How about if you send an email, then you send a text saying, I just emailed you?I’m guilty of both of these things and being a “little” impatient.
My usual 40-minute drive to work is filled with calls from clients and listening to my favorite podcasts.
When people ask me what I do and I tell them I’m in public relations, their reaction is all very similar. It goes something like this, “Ohhhh…that sounds exciting.” PR is exciting – I love it. But, for many folks, that seems to be all they know about it. In addition, somehow PR gets meshed into the job category of marketing and communications. Well, it’s not either of those.
Most of us can say that we’ve had a “not so nice” boss at one point in our lives. But, it’s these bosses that help us realize when we’ve got something good. The best bosses are the ones who have the biggest impact on our careers, and inspire us to grow and be successful.
The older I get, the more I believe in fate. I really think things happen for a reason.
Yesterday, a public affairs officer from the U.S. military in Afghanistan connected with me on LinkedIn. I immediately messaged him to thank him for what he is doing for our country.
We’re excited to announce our new video blog question and answer series. Today’s question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can’t predict what can happen, but you can prepare.
A couple of days ago, I realized that I am a Public Relations junkie. I’m okay with that, as I could be addicted to worse things! I have a passion to tell other people’s stories. From start up businesses to someone trying to prevent cancer…everyone has a story to tell. I believe that every company needs public relations (this is not a plug for me…really!) Whether a company works with a public relations firm or they hire in-house…PR is essential.
It was 11:30 at night and I just got home from my weekly segment on Newsmax TV in New York City. It’s a 2-hour train ride and another hour in the car to make it back to Western Massachusetts. I do this trip almost every Wednesday.
Do I get paid for it? No. Do I get paid to be on other news outlets? No. Do I have a hairstylist, makeup and wardrobe? No. Do I get paid to write articles? No.
You may be wondering why do I all of this? I’m a single mom of three girls, a business owner and soon to be a fill-in morning news anchor on Western Mass News. You would think that I have enough on my plate. Nah, there’s always room for more! Here’s why you should say yes to opportunities that come your way.
Know Your Reason
I do it because I absolutely love it, but it’s also about the journey. You can’t just snap your fingers and be where you want to be. What many people, especially younger folks (ugh I can't believe that I just went there), think is that it’s all about the dollar. Getting to the place you want to be and make the kind of money you desire takes time and a lot of hard work.
This opportunity to be on the news and write articles builds my personal brand and business. Doing these types of media appearances and articles are extremely important when it comes to raising awareness. It’s how you stand out.
Put in the Work
If you want press attention it’s going to be a lot of work. You may have to do an interview on a Saturday morning or wake up at 2 am. You will have to put work and family aside to be interviewed or write an article. And no, you don’t get paid by the media to appear on the news, but the press coverage is well worth it.
We all have goals and we must be willing to do what it takes to achieve them. For me, I have goals to continue contributing on the news and eventually have my own show on the network. In order to get there, I must do all of these things. I must say yes to every opportunity and stop being scared.
I’m sure there are times that you don’t want to do something because you are scared or tired. But when things make you scared that is when you should say yes to them. Stop letting fear dictate your life and seize the opportunities that will help you advance. Just say yes!
When you got out of the shower today, did you check your phone? How about this past weekend, did you respond to a work email, or return a phone call? I did. You could say that I am addicted to work. I can’t shut it off.
How many of you work while you are on vacation? Even if it’s for an hour a day? Does your “out of office” email reply mean nothing in your world or do you even put it on?
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