Today we’re talking about being available for the media.
When the press calls and they say that they want to come by to interview you in an hour…they’re not kidding!
Before the internet and social media if you were quoted in the news, it would usually only appear once in print and on TV. But, that is certainly not the case now. If and when you are in the news, it appears on multiple social media outlets. This is a good and bad thing.