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  • Being Prepared for an Unexpected Media Interview



    Today we’re talking about looking great for your unplanned media interview. Your PR team has been pitching you as an expert to the media – and one day you get the call that a reporter wants to interview you. This is great news…. but they’ll be at your office in an hour. Not so great news if it’s casual Friday in your office.

  • How the Media Works

    Ever wonder why when you are interviewed by the media and you are only on air for ten seconds? I explain how the media works today’s video blog!
  • Public Relations and Video: The Power of a Visual Story

    When I was 9 years old I decided that I was going to be a television reporter. Thanks to the guidance of Brenda Garton, I did just that. I was always fascinated by not only telling a story, but showing it. It wasn’t about me being on camera, it was all about the video, the images…what the viewers saw. Video combined with great sound bites takes the news or a specific message to a whole new level.

  • The Life of a Journalist

    Ever wonder what it’s like about to be a television news reporter? Today on “Be Seen. Be Heard: The Public Relations and News Show,” we talk to Jason Frazer of WFSB in Connecticut. Jason, a news reporter talks about the life of a journalist, what his typical day is like and how to get your story told. It’s not just about sending a press release. It’s about relationships, is it really news and how you pitch it.
  • Think Before You Write: How Social Media Affects Your Reputation

    Before the internet and social media if you were quoted in the news, it would usually only appear once in print and on TV. But, that is certainly not the case now. If and when you are in the news, it appears on multiple social media outlets. This is a good and bad thing.

  • Tips on Looking the Part for Your Media Interview



    Today we’re talking about looking great for your media interview. Keep in mind, these interviews will be all over social media… so not only do you want to sound your best, but you want to look great too! If you’re lucky enough to have a scheduled interview then you have time to plan. So hit your closet.

  • Tips on Working with the Media



    Today we’re talking about tips on working the media. As a former journalist, I can tell you first hand that these are extremely important.

  • Tips to Getting Press Coverage from a Former Journalist



    Today we’re talking about the reality of press coverage

    As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.