Today we’re talking about being available for the media.

When the press calls and they say that they want to come by to interview you in an hour…they’re not kidding!

I’ve taken a couple weeks off from writing my Friday Favorites and I’m finally back at it. Today, it’s all about my clients.

When I started my own firm I decided that I would only work with people who I truly believe in. I will NEVER help promote a product, person or company that I don’t feel passionate about.

Today’s Friday Favorites is all about a college program that’s shaping the best and brightest communication professionals around. When I was in high school, the top journalism and communication schools were Emerson and Syracuse. Fast forward twenty years and Western New England University’s Communications Department has made a name for itself.

I recently had dinner with a successful, gorgeous, and intelligent woman. Many women envy her and thousands of men would love to date her. In many people’s eyes, she has a dream job. She’s a television journalist.

They squeeze the last drop out of the toothpaste because they’re on a budget, a tight budget.

It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.

Today we’re talking about how to set yourself apart from your competition. Whether you are trying to get new business or working to maintain your existing clients…you need to do what everyone else isn’t. So…we’re going back to basics.

Do you have money in your budget for marketing, advertising, collateral? What about Public Relations? Do I hear crickets?? If you are like many businesses, the answer is probably no. Can I ask you why? Public Relations is one of the most cost-effective methods for small businesses to raise awareness. Perhaps you’ll change your mind after you read this.

I recently got together with some of my television news friends from the good ole’ days. Over the last 10 years, we’ve all gone our separate ways. Some stayed in the television industry, while others went into public relations and marketing. Either way, we all still have a strong connection.

Have you ever called someone and when they don’t answer, you text them? How about if you send an email, then you send a text saying, I just emailed you?I’m guilty of both of these things and being a “little” impatient.