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  • Appearance on WTKR


    HAMPTON ROADS, Va - A former journalist and media relations expert, Alison Maloni offers insights on how to manage your reputation on social media and in the news.

  • Attending a Conference? How Your Company Can Stand Out

    Conferences. They are great for education and fabulous for networking. Anyone who has been to a large conference has found value in them. But what are you doing to take it to the next level?

  • Blogging to Build Your Business: Why You Should be Writing

    When I started my own Public Relations firm, I turned to my friend and mentor, who owns his own marketing agency. Kyle Reyes of The Silent Partner Marketing shared a ton of advice with me and continues to do so. You want to know what the best piece of advice he gave me was? He told me to start blogging. To be honest, I was Very apprehensive about that. All I could think of was: who wants to read my blog? What will I write about? Will they be any good? How will I find the time?  Well, I conquered my fears and Kyle was right. Blogging helps you and your business grow. For those of you who are nervous or questioning the power of blogging, I’ve compiled several tips on on how to blog and reasons to start writing.

  • Building Your Business with Public Relations and Marketing

    How are you getting your message out? If it’s through traditional media, you are falling behind.
  • Can Donald Trump Turn This PR Nightmare Around?

    Donald Trump is facing a major public relations crisis. Experts are saying that this could ruin his chance of becoming the next President of the United States.

    This weekend, a taped conversation that the Republican Presidential candidate had with Billy Bush 11- years ago was leaked to the media. Conveniently, it came just hours before Wikileaks was planning on releasing emails from Hillary Clinton.

  • Choose Your Words Wisely: A Lesson in Reputation Management

    My parents once told me to choose my words wisely. It was an important piece of advice 20 years ago and it is even more relevant today. In this digital age, it is imperative that you think before you speak.

  • Don’t Bury Your Head in the Sand

    Have you ever been at work and made a Big mistake? Your initial instinct may be to hide it, ignore it, or even blame someone else. But, eventually you’ll tell your boss what happened and make a plan so it won’t happen again. The same thing applies to social media and public relations.

  • Don’t Underestimate the Value of Social Media

    I was recently told by a business owner that he sees no value in social media and that it’s not increasing their revenue, so why do it.

  • Five Ways to Get Press Coverage

    Your business just won an award or your company is part of a huge project in the area. You have a story to tell. A really good story. You’ve told the press about it, but you haven’t heard anything. Okay, don’t give up. You may just have to tweak a couple of things.

  • Friday Favorites

    I’ve been really slacking on my Friday Favorites, but I’m back at it!

  • Friday Favorites: LinkedIn and Personalized Notes

    Today’s Friday Favorites is all about connections and courtesy. When was the last time that you received a hand written note in the mail? It’s probably been a while. But, when you find a special note in between all of your bills, how does it make you feel? I know that it makes me extremely happy! For me, it’s all about the simple things in life.

  • Friday Favorites: What does the Goat Say?

    Today’s Friday Favorites is dedicated to just one topic because: A) it doesn’t go with anything else; and B) it deserves this entire blog.

  • Friday Favorites: WNE Shaping Talent in the Communications Industry

    Today’s Friday Favorites is all about a college program that’s shaping the best and brightest communication professionals around. When I was in high school, the top journalism and communication schools were Emerson and Syracuse. Fast forward twenty years and Western New England University’s Communications Department has made a name for itself.

  • Going National: How to Score the Greatest Media Exposure of Your Career

    Imagine this. You’re sitting in the green room at Fox News or MSNBC. You are being prepped by the producer. Your heart is racing. Your palms are sweating. You make the walk down the long hallway to the live studio. You get the cue that you are two minutes away from going on the national television news. And you’re live.

  • How Public Relations and Social Media Work Together



    Today we’re talking about how social media and PR work together. Before twitter, facebook and snapchat, the only way to let people know that you and your company were going on to be on the 10 pm news is an email blast or a phone call.

  • I’m on Snapchat: Now What?

    You have probably been hearing a lot about Snapchat around work. Your kids are most likely on it and celebrities and companies around the world are snapping away.  If you haven’t jumped on board with this social media platform…it’s time. I know what some of you are thinking: “Isn’t it for sending naked pictures?” I’m sure that people still do, but businesses and social media influencers do not do that. Now that your concern is cleared up, grab your phone and download the free app.

  • Internet Trolls – Leave Journalists Alone

    I recently had dinner with a successful, gorgeous, and intelligent woman. Many women envy her and thousands of men would love to date her. In many people’s eyes, she has a dream job. She’s a television journalist.

  • Let it Go: Tips for Overwhelmed Business Owners

    Let’s face it, many business owners are Type A personalities. I’m one of them and that carries over to every aspect of my life. We all have one major problem: letting others take over our projects. But, how many of you “control freaks” are feeling overwhelmed in your job? Your responsibilities continue to grow, lists get longer and frankly there’s just not enough time do everything.

  • Maximizing Your Marketing Budget



    Today we’re talking about your marketing budget. I’m going to let you in a little secret….you don’t need a 100,000 dollar budget to successfully market your business, but you do need to be doing the right things.

  • Prepared for Negative Reviews? Tips on Managing Your Online Reputation

    Social media and online reviews…they can be a company’s best friend or their enemy. In the past few years, lawsuits over negative reviews have risen. With this trend, there has been an increase in businesses suing consumers for their overzealous negative reviews and comments.