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  • Managing Client Expectations in PR

    It’s the best feeling for a publicist to be told by the media, “Yes…we’ll cover that story.” Our heart beats with excitement and we can’t wait to tell our clients. But…the good news needs to come with a disclaimer.

  • Tips on Working with the Media



    Today we’re talking about tips on working the media. As a former journalist, I can tell you first hand that these are extremely important.