When I worked as a news reporter our newsroom would get dozens of press releases a day. Many of them were missing important information, way too long to read, or were just plain awful. Others, were well written, got right to the point and had a compelling story. Guess who got the coverage?
They squeeze the last drop out of the toothpaste because they’re on a budget, a tight budget.
When I was 9 years old I decided that I was going to be a television reporter. Thanks to the guidance of Brenda Garton, I did just that. I was always fascinated by not only telling a story, but showing it. It wasn’t about me being on camera, it was all about the video, the images…what the viewers saw. Video combined with great sound bites takes the news or a specific message to a whole new level.