When I started my own Public Relations firm, I turned to my friend and mentor, who owns his own marketing agency. Kyle Reyes of The Silent Partner Marketing shared a ton of advice with me and continues to do so. You want to know what the best piece of advice he gave me was? He told me to start blogging. To be honest, I was Very apprehensive about that. All I could think of was: who wants to read my blog? What will I write about? Will they be any good? How will I find the time? Well, I conquered my fears and Kyle was right. Blogging helps you and your business grow. For those of you who are nervous or questioning the power of blogging, I’ve compiled several tips on on how to blog and reasons to start writing.
My parents once told me to choose my words wisely. It was an important piece of advice 20 years ago and it is even more relevant today. In this digital age, it is imperative that you think before you speak.
I was recently told by a business owner that he sees no value in social media and that it’s not increasing their revenue, so why do it.
This is one of the most emotional and inspirational videos that I’ve ever seen. Honestly, I think that I’ve watched it dozens of times.
Today we’re talking about how social media and PR work together. Before twitter, facebook and snapchat, the only way to let people know that you and your company were going on to be on the 10 pm news is an email blast or a phone call.
Social media and online reviews…they can be a company’s best friend or their enemy. In the past few years, lawsuits over negative reviews have risen. With this trend, there has been an increase in businesses suing consumers for their overzealous negative reviews and comments.
You are in a new city and looking for a restaurant to eat dinner. What do you do? You begin to search online. You look at the reviews, website and social media. All three of these play a major role in your decision-making. Here’s what I do.
We all know how valuable social media is. In fact, most of us have come to rely on it for information. For businesses to be successful in this cluttered market you need to use social media effectively. Just in the last 2 years, marketing and advertising has changed significantly with a huge focus on social media outlets. I’ll leave those specifics to the geniuses at The Silent Partner Marketing. But I will touch on how social media can help you grow in your profession.
Before the internet and social media if you were quoted in the news, it would usually only appear once in print and on TV. But, that is certainly not the case now. If and when you are in the news, it appears on multiple social media outlets. This is a good and bad thing.