In todays vlog we’re talking about the importance of blogging. When I started my Public Relations firm, I received some very good advice from a friend. He told me to start blogging. To be honest, I was very apprehensive about it, but I did it and it’s the best thing I could have ever done.

This is one of the most emotional and inspirational videos that I’ve ever seen. Honestly, I think that I’ve watched it dozens of times.

Today we’re talking about how social media and PR work together. Before twitter, facebook and snapchat, the only way to let people know that you and your company were going on to be on the 10 pm news is an email blast or a phone call.

Let’s face it, many business owners are Type A personalities. I’m one of them and that carries over to every aspect of my life. We all have one major problem: letting others take over our projects. But, how many of you “control freaks” are feeling overwhelmed in your job? Your responsibilities continue to grow, lists get longer and frankly there’s just not enough time do everything.

Today we’re talking about your marketing budget. I’m going to let you in a little secret….you don’t need a 100,000 dollar budget to successfully market your business, but you do need to be doing the right things.

Today we’re talking about how to set yourself apart from your competition. Whether you are trying to get new business or working to maintain your existing clients…you need to do what everyone else isn’t. So…we’re going back to basics.

I recently got together with some of my television news friends from the good ole’ days. Over the last 10 years, we’ve all gone our separate ways. Some stayed in the television industry, while others went into public relations and marketing. Either way, we all still have a strong connection.

Today we’re talking about tips on working the media. As a former journalist, I can tell you first hand that these are extremely important.

Today we’re talking about the reality of press coverage

As a former journalist I am going to let you in on some secrets when it comes to pitching your story to the media and getting coverage.

When people ask me what I do and I tell them I’m in public relations, their reaction is all very similar. It goes something like this, “Ohhhh…that sounds exciting.” PR is exciting – I love it.  But, for many folks, that seems to be all they know about it. In addition, somehow PR gets meshed into the job category of marketing and communications. Well, it’s not either of those.